Our Audience Research.

Our group in media created a questionnaire, in which we asked 18 people questions about the horror genre that we thought would be useful to us throughout out work. These are the results we gathered and created into graphs.

From the selection of people we asked, we found out that the majority of them were female. However this was not crucial information to us as we chose people at random, but we thought some of the answers may be able to reflect the gender split.

We then asked our selected audience how old they were. We found out that the main target age was between  17 and 24. This was then decided within our group that we should aim the trailer at this age group to gain the highest rate of audience.

We then discovered that the majority of people either watch horror films at the cinema, or on DVD. This meant that they spent money on the films, rather than waiting for them to come on TV. 

From surveying our audience, we found out what they preferred to see in a horror trailer, and what was their favourite part. All round, the majority of them said they liked the 'jumpy bits' but others also liked to see a lack on information and fast action. This was vital information that we needed to focus on within the making of our trailer.

We then gave 6 typical horror settings, and asked the audience which was their favourite one. Underwater gained the most votes, and so we decided to produce our trailer around this. We believe they chose this as it was something quite abstract and unusual. 

We then asked the selected 18 how they preferred to watch horror films. The vast majority chose the 'group' choice. This was just more backup information to help us along with the development of our trailer.

The majority of people we asked about their viewing habits of horror films said that they only watched them occasional, or rare. This meant we had to produce a trailer that would really attract the audience to come watch our film, so we needed to make it very unique.

Half of the people we asked, said that psychological themed horrors were their favourite. We decided that this was going to the the sub-genre for our trailer so it would attract in a lot of viewers.

Lastly, we asked what components in a horror trailer scare you. The majority of people answered 'the unknown' so we decided that could be a main feature of our trailer, and we then linked this to the idea of our trailer being involved with underwater and that they could work well together.