Trailer and Horror conventions of 'Sorority Row'.

Me and my classmate Becci firstly looked at the trailer for the horror film Sorority Row, and discovered the trailer conventions, and the horror conventions within it.

Trailer Conventions.
One element in which the trailer must contain, is that is must pick out aspects of the movie that can relate to the target audiences interests. Applying this to Sorority Row, the target audience would be mainly focused on teenagers, and in particular teeneage girls. The trailer begins with a typical American teenage party scene, which immediatly grabs the attention of the audience. The genre of the movie is then released as we gradually realise the plot of the film, which is horror. The film doesn't contain any voice overs, but the clips from the film help us to understand the basic plot. In terms of production values, there are a few high rated actresses such as Briana Evigan (Step Up 2) and Rumer Willis. (Hostage)

Horror Conventions.
The first horror convention is setting, and the main focal settings within Sorority Row are shown within the trailer. These include the house in which the party was held, the typical deserted, dark setting where the girl was killed. This deserted setting re-occours continuously throughout the trailer. We also see a great use of technical codes within the trailer, this includes close up shots, helping us to recognise the characters expressions and emotions, and also shots where we can see the body being dragged out of the camera shot. The sound within the film changes from average teenage music to quick, frantic music and sharp noises when the trouble occurs. In terms of iconography, we see the mist in the deserted setting, the car wrench in which is used to kill the female. The cross shape of the wrench almost represents religion. This is a classic American narative structure and follows the theme of the hidden evil inside. The character types of this film are that they are all stupid/immoral teenagers. However within this film, there is more than one final girl, who are the 'innocent' and 'manly' characters.
For our own trailer, we think it would be best for us to use inter-titles, as it clearly helps to reveal a taster of plot. Wheras in this trailer, they just use clips from the film, which wasn't as clear as inter-titles. We liked the combination of the typical teenage parties, and the opposing horror, and we feel we can relate to this more as its a typical teenage situation.